Creating videos with AI: the best tools of an experimental technology

The rise of artificial intelligence (AI) promises to transform many aspects of our lives, both at home and at work.The promise of InVideo is this: video generation in seconds from a simple command. For example, you can give it the instruction to create a reel about healthy eating for an Instagram account. This is known as a command or prompt.

InVideo's AI selects audiovisual resources from repositories such as IStock and organizes them according to the prompt entered. The more complex the prompt or script, the closer the result will be to the user's intent.

InVideo also allows you to select a tone (professional, informal, etc.), the platform for which the video will be exported (Youtube, Instagram or Facebook) and even edit the video already created, either manually or by entering new prompts.

This option is interesting for the creation of content aimed at social networks, especially for accounts that must publish regularly.

AI-enabled editors

Video editors using AI are also in an interesting state of development and, best of all, many of them offer differentiating propositions. Klap (https://klap.app) is one such editor with unique offerings.

Klap is designed to automatically convert long videos into short, synthetic clips. When a file or link is uploaded, the application analyzes and breaks the information into smaller, more compact pieces, adding strategic captions and emojis to maximize its viral potential on social networks.

This is especially useful for influencers or marketing agencies working with them, as it makes it easy to edit video segments destined for platforms such as TikTok, Instagram and Youtube Shorts.

Videos based on image generation

This type of application is perhaps the most popular. Their proposal is simple: you have the idea, you write it, and the tool generates the images in the video and animates them. This is different from those applications that take resources from repositories. In this case, each frame is "original".

Pika Art (https://pika.art/) is a good example that has captured the attention of thousands on social networks.

[video width="1280" height="720" mp4="https://back.codigomedia.com/wp-content/uploads/2023/12/A_rose_bud_opens_and_blooms_3d_model._seed4852330720598801.mp4"][/video]

Video generated with Pika Art by entering the prompt: "A rose bud opens and blooms, 3d model".

The problem with Pika Art and others like it, such as Runaway, is that their results are still imprecise, and produce animations that do not represent well the user's desire or that, outright, are strange and disturbing.

However, the promise of creating short movies, animations and other types of videos by simply coming up with an idea is the most promising and disruptive of all. It is quite possible, moreover, that as the months go by, its results will improve significantly and, therefore, its use in marketing campaigns will be totally viable, which means significant cost and time savings.

The real challenge: strategic video management

Producing a large number of videos, either traditionally or through artificial intelligence, is useless without an efficient strategy for their implementation and management.

At Código Media Estudio, we have developed a tool specifically designed for the strategic and effective management of videos in business environments: Virtual Vendor Video.

This manager allows you to carry out marketing actions in a simple and easy way by manipulating a library of short videos, which can be sent to specific recipients, all integrated into a customizable landing page. This solution is ideal for commercial applications, training, onboarding, internal communication, among others.Video presentation of Virtual Vendor Video and its capabilities to create customized videos.

In addition, at Código Media Estudio we are experts in audiovisual production. From conceptualization and scripting to recording and editing, we cover the entire process to ensure high-value results, such as the recently published videos we produced for Ford Spain.

Our main objective is to collaborate with our clients in the creation of their videos, either through conventional audiovisual production or through the use of new technologies, and then support them in their management and use through Virtual Vendor Video.

If you consider that this approach to the creation and tactical use of videos can benefit your business, do not hesitate to contact us.