And you, would you have a potato as a pet?
Think about it: A potato doesn't make noise, you don't have to take it for walks, it will never disobey you, and best of all, you won't spend a single euro feeding it. The only downside is that it eventually rots and you'll have to replace it with another one. Otherwise, it would be the perfect pet.
Millionaire Selling Rocks
The Pet Rock craze was short-lived, but Dahl became a millionaire selling them, reaching 1.5 million. The funniest part is that they were relaunched in 2013, and today you can buy them on Amazon for $29.99.Think about it: almost €30 for a rock! But if you buy a Pet Rock, you know you're not just buying a simple rock, but much more: originality, fun, and a sense of humor.
So what makes a simple pebble convey all that?
The answer lies in marketing.
Marketing is about "wrapping" any product or service with a story that evokes an emotion in the customer. The goal is to make it desirable so that, when push comes to shove (the moment of purchase), they choose our offer over the others.
Buying Decisions Are Emotional
Did you know that, as neuropsychologist Carolina Marín says, “80 percent of buying decisions are emotional, and only 20 percent are rational”?Besides evoking emotions, it’s important that the story you tell clearly explains the benefits of your product or service to your ideal customer. Behind this process lies the hard work of identifying that ideal customer, listening to them to understand their needs, and addressing their pain points. Ultimately, it’s about solving their problems.
At Código Media, we not only identify your unique value proposition, but we also tell your story in a compelling way, so you can achieve your goals.
We create stories that sell, based on your ideas.
Want to learn more? Contact us!