Me & My Mazda
Hyper-segmented digital magazine
‘Me & My Mazda’ personalized digital magazine, hypersegmented for owners of different Mazda vehicles, featuring the brand’s After-Sales offers and those from its network of dealers. Creation of engaging content, copywriting, and graphic design.
Custom Software.
Development of a proprietary digital platform based on templates, using a custom-programmed plugin (EditMags) to segment the magazine according to vehicle model and dealership. 70,000 recipients contacted via email.
