Communicating values education: the challenge for the Real Madrid Foundation
When we talk about Real Madrid, it's inevitable that our minds turn to sporting triumphs, packed stadiums, and iconic players who have left their mark on football history, rather than considering its contribution to values education.
However, behind this sporting giant lies an organization that goes far beyond the pitch and titles: the Real Madrid Foundation (FRM).
Instant Attention with Impactful Videos
To grow on social media, you need to master short videos, but it's not that simple. There are rules and tricks you should always keep in mind, such as the following:- The Hook: The first few seconds are crucial. Share a fact, an idea, or a question that grabs your audience's attention.
- Structure: It's best to have a script that summarizes your message simply.
- Titles: Any title used should be concise, direct, and summarize the essence of what's shown on screen.
- Subtitles: These are essential nowadays to accompany statements and voiceovers.
- Transitions: Keep them simple—no need to overcomplicate things! The pace should be fast.
- Call to Action: The most effective videos encourage people to take action. Mobilize your audience!
- User-Generated Content: A very popular type of content includes material recorded by ordinary people. Encourage participation in your community!
The Real Madrid Foundation and Código Media
The Real Madrid Foundation has the opportunity to better communicate its value proposition and, therefore, has partnered with Código Media, an agency specializing in content marketing and audiovisual production.At Código Media, we share the Foundation's vision and values, and we are proud to be part of the team that helps tell its inspiring stories, offering marketing consulting and video production and editing services.
Beyond guidance for the production of short videos, Código Media's services cover all facets of digital marketing, including the development of editorial plans, graphic design, web development, and other activities.
We invite you to follow the Real Madrid Foundation and Código Media on social media to learn more about this project.