Plan International: Prompt marketing for a charity campaign

AI Image Creation

Using AI for image development falls under the umbrella of prompt marketing. But what exactly does this mean?

Prompt marketing involves providing written instructions, known as prompts, to a tool to generate various types of content. A well-known example of this is ChatGPT.

While there are applications that can generate images from these prompts, achieving the desired result requires practice and creativity.

To create the models for Plan International's campaign, we at Código Media conducted a series of exhaustive tests until we produced the perfect image.

The key, ultimately, was writing prompts full of detail and specifications.

For example, the successful prompt for creating Ana's image was the following: "10-year-old girl from Guatemala, looking directly at the camera, smiling with pursed lips, with straight hair, wearing a plain, patternless t-shirt with her neck covered by the t-shirt, close-up of her face, frontal shot."

After acquiring the images through our artificial intelligence tool, we applied several additional technologies, including the morphing effect, to modify both Ana's face and body in the video.

The collaboration between Código Media and Plan International

At Código Media, we admire Plan International's work in bringing education to children facing emergency situations. For this reason, our creative work in this case was pro bono.

To learn more about Plan International's programs and initiatives in Spain and around the world, we invite you to follow them on social media.

If you believe that applying new marketing technologies could benefit your organization's campaigns, please don't hesitate to contact us. We are ready to explore customized solutions together.