Video marketing or how to sell more in less time
That video is one of the most powerful communication tools available is nothing new. In fact, it has become a key element in any marketing strategy. But in recent years it has established itself as a powerful weapon that can increase sales by up to 34%.
After airing the ad during the Super Bowl halftime show, the brand sold 72,000 computers in 100 days, 50% more than even the most optimistic predictions. Within a year, it had sold 180,000 more computers than IBM, its main competitor. And not only that, after the ad aired, the Super Bowl halftime show became the most expensive advertising slot of all time, a record it still holds.
Apple managed to spark excitement and curiosity in the audience for a product that could lead them to discover and create new things, to reach places they had never imagined before. "Big Brother" represented IBM, the dominant technology company at the time, and Apple presented itself as the disruptive alternative.Closing line from Apple's 1984 Super Bowl commercial.
Leader in all content strategies
Little by little, television commercials have established themselves as the most effective form of advertising, reaching a larger audience, being catchy, and being a fun and easy-to-understand format.Today, almost 40 years after what many have called "The Best Commercial in History," there are 2.9 billion online video viewers worldwide. The rise of mobile devices and apps that make creating video incredibly easy—literally—has a lot to do with it.
The key to its popularity is its ease of interaction with customers and prospects across multiple platforms. For this reason, companies of all sizes are increasingly integrating video into their marketing campaigns to attract, convert, and retain customers.
Did you know that we retain 95% of a message when we see it in a video, compared to only 10% retention when we read it in text? Video marketing has become the leader in all content strategies, precisely because it's what your audience expects, whether B2B or B2C.
According to Cisco, in 2021, video traffic on the internet accounted for 81% of all internet traffic. And another fact: the average user spends 40% longer on a website that includes video.
Video: A Powerful Sales Tool
We all know the expression "A picture is worth a thousand words." In the case of videos, multiply that by another thousand. That's the essence of video marketing: a powerful tool that effectively engages your audience while conveying the values of your brand, product, or service.Your customers want to be sure that what you offer exactly meets their needs, and that's why video marketing is the perfect tool: Videos can build trust in your brand by showcasing credible stories and authentic messages.
According to the Renderforest Survey, videos help brands increase:
Brand awareness by 70% Traffic to landing pages by 51% Sales by 34%
The results are impressive, aren't they?
What is the ROI of video marketing?
Some companies still don't include video in their marketing strategies because it's true that producing a video requires an extra budget. But if we were to say that the return on investment (ROI) of video is higher than other traditional marketing methods, what would you say?You don't have to say anything, let's hear from marketing professionals:
86% say that using videos increased traffic to their website. 83% say that video increased the time visitors spent on their page.
84% indicate that videos helped them generate leads.
And most importantly, 78% of the professionals surveyed say that video helped them increase sales.
Therefore, it's no surprise that 99% of the professionals surveyed intended to integrate video into their strategies in 2022. The most popular formats are explainer videos, testimonials, and ads.
And you? Have you considered integrating video into your sales campaigns? If you don't know where to start, we can help. Contact us.