Loyalty platform
Loyalty platform, custom software
Development of an exclusive platform for a TENA loyalty program, with high-level PHP programming, integrated via API with CRMs in four southern European countries. Platform designed for the reception and management of codes printed on the packaging and integrated with an optical receipt reader system.
Inbound marketing
Generation of 100% original and relevant content for TENA’s target, women and men over 45, to complement the loyalty program. Strategic implementation of email marketing.
Social Media Strategy
Adaptation of content produced for international audiences in four languages (Spanish, Italian, Greek and Portuguese) to ensure that brand messages are accessible and relevant in different cultural contexts.
